Guest post by Petar Jovetic.
Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights.
Even the most experienced technical SEO professional needs to have a manageable amount of information to be able to implement a reliable, data-driven strategy.
The domain of technical SEO pro is rife with a whole host of different SEO tools, all proclaiming to offer crucial insights into the technical health of your website. DeepCrawl, Screaming Frog, Botify, OnCrawl, Sitebulb… the list goes on.
It’s easy to rack up a substantial monthly expenditure on these tools alone. And the further you take your analysis, the more necessary tools become. Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk.