Guest post by Dylan Berger.
Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online.
That makes SEO one of the top areas of investment for B2B marketing teams. However, B2B SEO is a different animal from consumer-focused strategies.
The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently.
Consequently, elements such as page load speed and keeping your site clean from broken links and 404 errors are important regardless, but factors like content strategy will differ. With that in mind, here are five beyond-the-basics strategies for improving your B2B SEO efforts.