Guest post by Riya Sander.
Running a small business often means having a busy web server. In today’s digital world, a website is one of the most important components of a small business marketing plan. For a growing number of companies from SaaS developers to ecommerce to content providers, their website is the small business. Running on different types of servers can mean varied results in speed, giving you different site speed and user experience at different times.
It can also leave you paying premium hosting fees during your business downtime, such as the wee early morning hours. Unless your business is online 24 hours a day and running in different time zones, you may not be getting the most out of premium web hosting rates.
What is a small business owner to do? To increase overall website conversion rate, analyze your landing pages and the conversion rate optimization (CRO) tools and best practices being used on the site. Choosing between the seemingly endless list of optimization options and deciding which areas to focus on and choices to make for your business can be difficult.