Guest post by Daniel Ndukwu.

Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. It should also help you achieve your business goals. One of the best ways to do this is by creating an interactive content funnel that segments prospects while turning them into customers.

From quizzes and calculators to polls and many other options, interactive content requires people to become more than passive viewers. To get the most out of the content, they have to actively engage with it. Due to these immersive designs of interactive content, people tend to spend more time with it, which often translates to better metrics across the board.

Interactive content has been shown to convert at almost four times the rate of static content. Who wouldn’t want 4x more conversions for their brand? This guide outlines the primary types of interactive content and how to use it to build a world-class funnel.
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