Guest post by Nadia Basaraba.
Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on.
More than half of B2B companies struggle to consistently generate high-quality leads. According to recent statistics, 62% of B2B companies lack an effective lead generation strategy. Why? Because B2B lead generation is more than just a numbers game. Companies require high-quality leads that have solid potential to be converted into customers. Otherwise, they risk ending up with negative ROI.
This post details seven of the best tactics to generate B2B leads. Whether you’re a seasoned marketer or new to B2B lead generation, you’ll find tips to help you generate more and better leads to drive business growth.