Guest post by Stephen Lindsay.
Technology plays a huge role in contemporary exhibitions and trade shows. But what factors do you need to consider if you want to add experiential or other tech within your booth?
Enhancing your booth with technology like touch screens, game, video walls, augmented or virtual reality (AR/VR) can be an incredibly engaging way to attract and retain interest at an exhibition. Done well and integrated properly, the right tech can make your presence a hit. But without implementing the right processes and asking some key questions, getting this integration right can be tricky.
Here are nine questions you need to consider when evaluating in-booth technology for your next exhibition.
What’s your objective?
The most important question to consider before you implementing any technology is: why you are using it? The technology needs to fulfill a goal or objective rather than just adding expense and complexity.
Don’t spend money on a technology simply because others are using it or because it’s popular/trendy. You need to ensure it works with your booth concept and design.