How much are Google’s AI Overviews reducing clicks to traditional search results? Are brands that get cited in AI-generated answers actually seeing more website traffic and conversions? And with AI search citations changing constantly, what can marketers do to improve their visibility?
Find the answers to those questions and more in the 2026 State of AI Search Report from Exposure Ninja.
For those in digital marketing, SEO, content marketing, and marketing leadership, this report provides a data-driven look at how AI is reshaping search behavior, website traffic, brand discovery, and purchasing decisions.
Drawing on research from Pew Research Center, Ahrefs, Semrush, Adobe, and other organizations, along with Exposure Ninja’s own analysis, the report finds that AI search is becoming mainstream—but traditional SEO remains essential, and the commercial impact of AI is more nuanced than many headlines suggest.