Your marketing team is the core of your business. Without the right team, your B2B marketing agency will struggle to attract, retain, and produce exceptional results for business clients.
Offer Compelling Incentives
First, if you’re building a top-notch team, the people you’ll want to hire will be in demand—either already employed or considering other offers. You’ll need to pitch to the candidate why they should join your team. This is different from the typical, candidate/employer dynamic. You’ll need to provide them with incentives to choose your business over others.