Guest post by Eleanor Hecks.
Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash, the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue.
How large is the B2B market? According to Statista, the global gross merchandise volume equaled $12.2 trillion. There is plenty of room for profit, but as a leader, you have to stay on top of where your money is going.
An efficiency audit allows you to streamline processes and tap into the needs of your customers. Ideally, you’ll conduct one every year or two and make adjustments as needed.