Guest post by Jaren Nichols.
New business owners know that a review has the potential to make or break their business. A disgruntled customer is every business owner’s worst nightmare, and with scathing reviews spreading on social media faster than you can say “damage control,” companies need to stay on top of their game.
It’s widely known that reviews are both important and impactful for B2C businesses, and understanding how to handle reviews is an essential piece of business know-how. Not as many people realize, however, that reviews have increasing influence for B2B companies—and their importance is only going to grow.
Here’s why reviews are starting to matter more and more when it comes to B2B.