There’s no question marketing professionals are using artificial intelligence (AI) tools in lots of interesting ways, from creating social posts and short videos to generating blog post ideas and mining large data sets for insights.
Image credit: Toa Heftiba on Unsplash
There’s also no question that AI tools have advanced a lot in the past year.
But a big question on the minds of marketing professionals, from B2B startups to consumer brands to agencies, is: what does the future hold for AI in marketing?
Will it continue to help us work more efficiently and effectively—or will it make us superfluous and expendable?
Here’s a look at arguments from both perspectives, plus guidance for marketers on how they can maintain their relevance, based on what generative AI does, and does not, do well (per both humans and ChatGPT).
