Guest post by Eleanor Hecks.
Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two.
Statista took an in-depth look at B2B marketing spend this year. They noticed a 14% increase in digital formats and a decline for traditional channels. With more companies turning to digital marketing, a stellar website is the essential core.
Start with tried-and-true design standards, and then look at the trends impacting your customers and your industry. For example, a B2B ecommerce website might offer augmented reality where customers can upload a photo of their space and see how different office furniture fits.