Guest post by Eleanor Hecks.
Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses.
B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment.
Convincing them to take the next step (and ultimately, to buy from you) can be challenging, however. CRO requires the right strategy. Here are six ways to make sure your B2B CRO strategy is on the right track.