The past few years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. Is the worst of the pandemic storm now past?
The signs are positive. COVID-era restrictions are pretty much done. While new variants continue to emerge, they are more like the flu than the plague, milder and far less deadly than earlier waves.
In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities.
Here are key findings from 10 research reports released since the beginning of April, 2022.