Guest post by Hugh Beaulac.
Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users, the platform has become a goldmine for marketers.
Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.
Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.
The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.