James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin, he oversees the B2B marketing of a B2C influencer marketing tool.
What’s more, as host of the long-running All Things Video podcast, he’s an influencer himself. So who better talk to about the similarities and differences between B2C and B2B influencer marketing?
Recently, James did a founder’s interview here, telling the story of Paladin. We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds.
Here’s the rest of that conversation.