Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research, 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice.
Not surprisingly then, 90% of B2B marketers expect their influencer marketing budgets to hold steady or increase in the coming year. If you’re managing or conducting B2B influencer marketing efforts, how can you make sure that money is well spent?
This presentation from Twin Cities Startup Week starts with clarification of how B2B influencer marketing works (and how it differs from the B2C type), ends with a case study, and in between details a dozen key do’s and don’ts for achieving success.