Guest post by Ron Stefanski.
According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales.
Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand.
The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors.
With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits.