Guest post by Shane Barker.
It’s quaint to recall that just a few years ago, top business blogs were still featuring posts on how to convince your boss to invest in social media marketing. Today, 90% of American adults under 30 and half of all the people on earth belong to at least one social network. And it’s hard to find anyone in marketing leadership who doesn’t understand the power of social media marketing.
As social media has evolved, many people have turned into amazing content creators or influencers in specific niches they’re passionate about and skilled at. They’ve built sizable, engaged audiences that follow them for advice, tips, and product reviews.
Because their audiences trust their recommendations, social media influencers can extend your brand reach and help you engage your target consumers or B2B buyers. They can help you grow your business regardless of your audience and objectives.