Revised June 15, 2018
Revised March 4, 2017
Revised February 9, 2017
Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. While there are unquestionably some topics that really aren’t right for infographics, this format remains an entertaining and effective way to communicate statistical or quantitative information.
Infographics are in some cases the first choice for presenting research findings. But more often, blog posts, reports, and presentations that are heavy on numbers (provided the underlying information is actually interesting and informative) become prime candidates for repurposing as infographics.
The problem, when infographics first started to become popular, was that they had to be designed from scratch. That meant either a) paying a not-insignificant sum to have a professional designer create your inforgraphic, or 2) paying less to have an amateur create it (and ending up with an infographic that looked…amateurish).