Guest post by Jill Phillips.
Instagram has rapidly grown into one of the largest social platforms, boasting more than 500 million daily users. More than fifty percent of Instagram users are followers of different brands on the network. Most importantly, Instagram has the highest engagement rate out of all of the social networks. All of this means that there is a lot of potential for B2B and B2C interaction.
Image source: GoodFreePhotos.com
When used the right way, Instagram can be an excellent platform to develop your brand and boost your business. However, it takes more than appealing images to successfully build your brand on Instagram. In fact, you’ll need to devise a detailed strategy that’s aligned with your brand’s identity. The following seven steps will help you get off to a great start.
Determine Your Objectives
Before launching any social media marketing campaign, it’s essential to first establish the goals you are trying to achieve. Establishing your objectives at the outset will enable you to gauge your campaign’s success and see whether you are receiving your social media’s return on investment. Also, having these goals will allow you to quickly alter your strategy if you find that it is not working for you.