Guest post by Jeremy Bowler.
As a local business, creating a strong online presence can seem like a huge waste of time and money. After all, you’re a small store that serves a small area; how could you possibly make use of anything more than a basic website, and maybe a Facebook business page?
You may actually be surprised at how effective an extensive online presence can be for even a small, primarily local business. For example, it’s a great way to establish yourself on platforms like Google My Business which allows your shop, space, or office to show up on Google Map searches.
A powerful online presence also makes it easier for people to find your local store on searches, desktop or mobile. Finally, an online presence can also be used as your business grows to advertise online-focused services, such as delivering your products to customers around the country or even globally.