Despite the vast and growing size of the marketing technology (martech) universe, it is possible to make sense of it.
Scott Brinker’s 2018 version of marketing technology landscape supergraphic lists 6,829 martech solutions—double the size of his list from just two years ago. But the interactive website visibility and engagement model below organizes about 750 of the most important tools into a coherent, strategic framework content marketers can use to put the various types of tools in context and make better martech selection decisions.