With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help,  from ideation and research through production, promotion, and analytics.

So it’s no surprise that 70% of marketers say they plan to spend more on content marketing in the coming year, while 68% will allocate more dollars for marketing tools. Spending on marketing technology (martech) consumed 29% of budgets this year, up from 22% in 2017.

Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? That’s where The Comprehensive Guide to Content Marketing Software, a new 377-page ebook now available on Amazon, comes in.

With thousands of tools on the market across dozens of categories, it’s challenging to identify the most important types of tools to invest in, choose the best tools for your needs within those categories, and integrate all the tools in martech stack (or more accurately, your martech matrix) to make all the pieces work  together.

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