Guest post by Indiana Lee.
Age bias, or ageism, occurs in the workplace when employees are discriminated against or stereotyped based on their age. It often leads to the undervaluation of older professionals in various fields, including marketing, as the industry prioritizes fresh ideas and youth-centric strategies.
Image credit: The Coach Space on Pexels
Mid-to-late career professionals in marketing face unique challenges as they navigate a fast-evolving landscape that frequently glorifies new trends and younger demographics. Ageism can hinder their career advancement and reduce opportunities for mentorship roles, depriving the industry of the invaluable knowledge and perspective that seasoned marketers offer.