Guest post by Mikhail Slivinskiy.

Most search engines have now incorporated AI models into their systems, and this shift has changed what content is most likely to appear in search results. To be ranked, mentioned, and cited by major names like Google, Yandex, and Bing, brand marketers need to optimize their content for AI search.

This post looks at how modern search engines form their answers and how businesses need to think about the transition from traditional search engine optimization (SEO) to generative engine optimization (GEO).

Defining GEO

GEO is the practice of optimizing content so that AI overviews in search engines and AI models are more likely to mention, cite, or synthesize it in their answers. [Read more…]