Guest post by Mary Ade.
Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months.
Even though it’s been around for a while, sales enablement has undergone several improvements, with dozens of tools for sales professionals, solutions, and software platforms to make it easier and faster for reps to do their job.
Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams. Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster.
Determine Product Messaging
To close deals, product language has to be consistent from the top of the funnel down to when a prospect becomes a client. Sellers and marketers have to collaborate to develop this consistency in product messaging.