Guest post by Natasha Lane.
When designing product or download landing pages, there’s a lot to keep in mind.
First, you need the page to be attractive. A great design will be eye-catching, engaging, and will drive action.
Next, they need to be optimized for user experience, so they seamlessly lead web visitors through the sales funnel.
Finally, they need to contain all the right information that will not only drive conversions but also effectively manage expectations. The latter is important to ensure that your customer retention rates remain high.
This isn’t easy. It requires careful planning, a solid knowledge of your audience and products, and most of all, continual testing of all elements to fully optimize the page for conversions.