Guest post by Samantha Waites.
Although email has largely displaced physical paper mail for most business correspondence, there are still instances where traditional mail is the better channel. It stands out and makes an impression in a way email simply can’t match.
Since a postal mail document is longer lasting and likely to get more focused attention than an email, it’s vital to get it right. One aspect is that is to pay as much attention to the letterhead on your company stationery as you would to a corporate email signature. Though the two are decidedly different, both are key elements in your brand identity.
Letterhead is, of course, the header at the top of a company’s official correspondence. It demonstrates professionalism to send job offers, business proposals, important letters, and bills on company letterhead instead of a blank piece of paper. What should be included in your company’s letterhead? And what design elements are optional?