Guest post by Nina Petrov.
Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists.
That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early.