Guest post by James Patterson.
More than two decades have passed since the first e-commerce transaction took place in 1994, when a consumer from Philadelphia used a credit card to buy a music album via his computer. That single purchase signaled the start of the e-commerce phenomenon.
Fast track to today, when e-commerce is a booming industry. According to industry estimates, the number of e-commerce companies around the world that buy and sell products online now approaching three million.
That’s a lot of competition among businesses to reach customers via their websites. With e-commerce, customers no longer have to travel to brick-and-mortar shops to buy products or services from their favorite store. Instead, the store provides everything that their customers online, and delivers it to the customer’s dooor.