Is Twitter dying?
That seems to be a common question right now, according to Google.
“Dying” may be too strong a word, but the microblogging social network is clearly struggling. Adrian Segar recently wrote, “The effectiveness of Twitter as a connective social media channel is declining…the rate at which users follow established accounts has slowed dramatically. As the year draws to a close I’m seeing further evidence that conversations in the twittersphere are drying up too.” The conclusions are based on his experience but, as he points out, backed up by corroborating evidence from other sources.
In July, The Next Web (TNW) concluded Twitter “isn’t even close to dying,” despite reporting zero percent growth in visitors. The Outline, looking at the same quarterly report, concluded just the opposite.