Guest post by Stefan Debois.
Marketing is evolving rapidly, and the use of big data is increasingly important. Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs.
According to a study from Infosys, 86% of respondents say personalization has at least some impact on their purchasing behavior. One quarter stated that personalization has a significant impact. That’s why it’s imperative to gather and analyze data to understand buyer needs and wants, and personalize messages.
While the idea of creating personalized content might sound overwhelming, today’s web design and marketing automation tools make it easier to offer your audience at least some amount of tailor-made content, increasing your return on investment (ROI). Here’s a list of common do’s and don’ts.