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The Meeting Room of the Future: Key Insights from IACC’s 2025 Planner Report

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What will meeting rooms need to deliver as in-person events continue to rebound? How are planners rethinking technology, space design, and experience creation after years of disruption? And what do today’s priorities reveal about what the “meeting room of the future” actually looks like?

IACC Meeting Room of the Future Barometer reportFind the answers to those questions and more in the IACC Meeting Room of the Future Barometer report from the International Association of Conference Centres (IACC).

For those in the meetings, events, and venue management industry, this report offers a detailed snapshot of how professional meeting planners across Europe and North America are adapting to a post-pandemic landscape.

Drawing on insights from more than 200 planners, the research highlights a decisive shift toward experience-centric design, flexible spaces, dependable technology, and venues that act as true partners rather than passive hosts.
[Read more…]

The Top 10 Most-Read B2B Marketing Blog Posts of 2024

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With 2024 now behind us, here’s a quick look back at the posts, old and new, that grabbed the most attention last year.

Top 10 posts on the B2B marketing blog for 2024

Image credit: Marcelo Chagas on Pexels

It’s an interesting mix, covering metrics and analytics; martech tools; and a couple of oddball guest posts that generated a surprising degree of interest.

But mostly, the interest was in AI, and specifically how it will impact marketing and SEO. While this blog doesn’t provide counseling, hopefully these posts will ease your worries about AI and the future of marketing.

With no further ado, here’s the list.

Okay, maybe just a little further ado. [Read more…]

Top Trends in B2B Influencer Marketing Today

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What’s the most important attribute for success in B2B influencer marketing? How are budgets changing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? What’s the leading influencer marketing trend for the coming year?

2025 B2B Influencer Marketing Report from TopRankYou can find the answers to those questions and many more in the 2025 B2B Influencer Marketing Research Report from the team at TopRank Marketing. This remarkable 51-page report is a must-read for B2B marketing professionals planning or already managing influencer marketing programs.

The entire report is well worth downloading, but here are just a few of the highlights on key trends in B2B influencer marketing for the coming year.
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The Top 34 Topics Discussed on NextDoor

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Nextdoor.com is unique among social networks. There are (almost) no memes or cat videos, very little political content (though some; see item #10 below), and no one showing off their recent exotic vacation photos.

Nextdoor.com - Discover Your NeighborhoodInstead, it’s geographically based; the content you see (and the users you see it from) are based on what neighborhood you live in. Nextdoor covers 260,000 neighborhoods in the U.S. and another 80,000 in 10 other countries.

It’s not often included on lists of the largest social networks. But if it were, with 95 million users, the platform would rank as about the 30th-largest globally (bigger than Rumble, smaller than Medium) and roughly the 20th-largest in the U.S..

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The Top Sources and Trends in B2B Website Traffic

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B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare?

B2B search and social website traffic trends

Image credit: Mikael Blomkvist on Pexels

Here’s a dive into those questions, plus the detail behind them, such as a breakdown of social media traffic by source. The total sample size is less than 30, so your mileage may definitely vary. But the charts and findings below show the trends within this sample, which give an indication of broader industry experience.

B2B Website Traffic Trends Over Time

The charts below are divided into six 10-month time periods, covering the past five years:

May 2019 through February 2020 — Pre-COVID: This was the “Goldilocks economy” (low unemployment, low inflation, strong growth) period immediately preceding the nightmare that was 2020.

[Read more…]

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