The 14 Best Content Planning and Research Tools

Revised July 5, 2018
Revised January 7, 2017

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content—not just more of it.

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development.

4 Best Content Planning Tools

1) Bubbl.us

Google Review Count: 483

Online brainstorming tool enabling individuals or groups to create mindmaps,  organize thoughts and ideas, and plan goals.

Sample review:  “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute

Pricing: free to $6 per month/$59 per year, plus education discounts and custom pricing for enterprises

Showcase reviews: Online Marketing Institute, Siasat

To see the rest of this content, get The Ultimate Guide to Content Marketing Software: 750+ Tools to Help You Plan, Create, Distribute, and Measure Awesome Content ebook now available on Amazon.