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What’s So Funny About Digital Marketing? 2018 Edition

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Marketing can be is stressful. Take a break! Make the corporate web use hall monitors in IT and HR freak out and wonder what you’re up to. Visit one (or more) of the sites below for a quick laugh, smile, or at least a good eye roll.

Business humor isn’t only Tom Fishburne and Scott Adams (as good as those guys are).  Creative brilliance looking for an outlet amid the 18th conference call of the day produces an incredible range of amusing, amazing, and just plain odd content.

What’s not funny—the best business humor hasn’t been showcased here for more than three years! So some of the content below may have slipped into “classic” status, but hopefully it still amuses (or maybe you missed it).

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The 16 Best Sites for Free Stock Photos and Videos

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Revised September 21, 2020
Revised May 28, 2020
Revised February 9, 2018

There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help with SEO. Visuals increase views on average by 94%. They improve information retention by up to 65%, increase engagement, and generate more likes and shares on social networks.

Best free stock photo sitesCan’t find an image that’s quite right to accompany your content on its own? No worries—there are numerous free and low-cost photo editing tools available that enable you to add layers, apply effects, overlay text, and make other enhancements to customize images.

It’s imperative, however, to understand photo licensing alternatives and avoid copyright violations. Don’t risk damaging your brand (and checkbook) by using random photos from a Google or Bing image search.

The sites below keep you safe by providing access to vast image libraries, in most cases free, with clear guidance on acceptable uses and any applicable attribution requirements.
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The Nine Best Reputation Management, RSS, and Social Search Tools

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Revised January 25, 2021
Revised October 25, 2019

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy.

Best reputation management toolsBut this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints.

Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web.

But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks.
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The 11 Best Social Media Campaign Builders, PPC, and Ad Monitoring Tools

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Revised March 2, 2023
Revised November 16, 2022
Revised April 4, 2017

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active,  optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

Best social media campaign and ad monitoring toolsAs part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…).

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action.

While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns.
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The 26 Best WordPress Plugins

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Revised January 10, 2022
Revised October 18, 2021
Revised November 30, 2020
Revised November 18 2019

WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform.

Best WordPress pluginsThere are many reasons for this dominance. In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. That led to web hosts providing one-click install capabilities, and designers creating a vast number of free and low-cost themes.

Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Even better, most are free, or at least have free versions. And the fee-based plugins are usually worth paying a little extra for.

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