Revised April 16, 2021
Revised June 22, 2020
Revised July 31, 2019
Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Every individual on the team needs a clear view of their deliverables, deadlines, and all the information they need in order to complete their tasks.
Such coordination can be challenging even when all team members work in the same office. It’s far more so in the more common situation today where team members include employees, contractors, and agencies, spread across multiple locations and even time zones.
That’s where online project management tools provide value. While specific feature vary among tools, most offer task management, scheduling, real-time communication, and a document repository. Some offer advanced features like alerts, document editing with revision control, integration with email and calendar platforms, time tracking, and project financial reporting.