Guest post by Flavia Silipo.
Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed.
This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails.
Current and prospective customers subscribe to emails to be among the first to know about new product releases. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails.
To inform prospects of new products, activities, or internal changes, the business should send announcement emails to their subscribers.
Additionally, product launch emails are great for re-engaging inactive customers and raising brand recognition.
12 effective product launch email templates for enhanced performance
Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent.
Before diving into template examples, let’s look at a few benefits of sending product launch emails.
A great way to pique buyers’ interest in a new offering is to create a sense of mystery or anticipation prior to its release. An email announcing the new product gets customers excited and eager to test out different offerings.
Product launch marketing helps your solution get the exposure it needs to succeed. A well-crafted message builds interest and encourages discussion. Prospective customers can see how the just-released product will benefit them through.
Here are 12 noteworthy examples of product launch emails.
1. Flodesk’s email teasing a product
Flodesk has a collection of some great product launch emails, which you can customize with images, calls to action (CTAs), headlines, announcement titles, and more. This example shows how you can use a teaser email template.
You may release a teaser email with a sneak preview and priority access to innovative new features in order to generate additional hype for your launch event. Your audience gets to see what you’ve been working on in secret ahead of the release date.
People like feeling they have privileged access to knowledge that’s not available publicly. It’s more intriguing if they believe they’re the first to learn about it.
When composing this teaser message, be sure to utilize an attention-grabbing subject line to make the sneak peek seem like a huge revelation. Include high-quality original images. You could use this layout to provide a first look at your item’s interior features or to introduce the visual branding.
Sending this email ahead of your product release can work wonders in engaging your subscribers.
2. Apple’s product launch email
Apple is the gold standard in marketing new products. Their emails announcing new products are attractive, simple, and informative.
They provide a sneak peek of the new products introduced in the mail, in this case using four distinct sections.
The dates of the orders, pre-orders, and availability are listed in each segment. The stunning product photos support Apple’s premium brand image.
3. Allset’s email for app launch
The CTA is among the most essential elements of an emailing campaign. Allset effectively utilizes that in this email design.
Its “Check it out” CTA in black stands out distinctively from the email background.
They do an excellent job of showcasing key aspects of their new software UI while providing a sneak peek at it.
4. Email for Nextdoor product updates
An excellent illustration of an email template about updating a product is this message from Nextdoor. The bulleted email body copy makes the content appear informative.
The introduction of the email references the newly added features the business is launching, and the rest of the body in bullets details how consumers will gain.
Encouraging recipients to recommend a business is excellent marketing. Additionally, the message in the CTA, “Check it out,” piques curiosity to seek more details.
5. Nike’s email announcing a new website
Nike used a thoughtful website launch email to introduce its new site. The email’s image showcases the site’s responsive design.
Additionally, it entices clients with free delivery and a discount code to try out the new nike.com by clicking the bright orange CTA button.
6. An email announcing early access from InVision
Due to the uniqueness of the offer, this early access notification email from InVision makes consumers feel special.
It also builds customer loyalty. More individuals will consider signing up for this special early access, which will ultimately have a beneficial impact on future sales and conversion rates for the company.
7. An email announcing new features from Carbonmade
This email from Carbonmade announcing new functionality includes a bright design, eye-catching visuals, and a straightforward layout.
The four noteworthy new attributes the company launched are described in the email content, and the message stands out through its stunning use of vibrant iconography.
8. Dropbox’s beta-release email
This message from Dropbox is remarkable for its elegance.
Though it lacks the bold color and style of the preceding example, the space is cleverly utilized to draw focus to the bright blue “Get Started” CTA button.
The email includes a link to a “Getting Started Guide” in addition to the main CTA. Using the customer’s name in the email greeting adds a personal touch, increasing connection to the brand and encouraging recipients to try out the Dropbox Paper beta.
9. Tread’s email to encourage critical thinking
This elegantly designed message opens with the bold message to “Tread Anywhere,” and helpfully includes pricing so recipients can quickly determine their level of interest.
The photos cleverly show customers the product from several different angles. It’s wonderful to see a company being this mindful in the footwear market, enhancing the image of the Everlane brand. This is a fantastic example of a special offer email or product launch email.
10. Hers’ email to boost consumer understanding of the brand
The balance of copy and images is a fantastic way to display the information, particularly for nutraceutical products aimed at women.
This example is also noteworthy for its variety of offers, clever CTA, and use of pastel hues are used to convey the brand image and product mood.
11. MVMT’s product launch email example with several audience segments
This example from MVMT illustrates messages that instantly catch the eye of two core demographics who adore Party Favor and who trust the MVMT label. Effective collaborations aid network expansion as well.
Enticing its customer base with the straightforward CTA “Beat the crowd” enabled MVMT to quickly determine the number of individuals who are realistically anticipating the launch.
12. Casper’s email to highlight product advantages
The graphical hierarchy and layout structure are typical Casper style, reinforcing brand image and recall.
Every title clearly states the product’s advantages, encouraging readers to click through and learn more to help determine which item is the best match for them.
They end the message with a subtle reminder of their shop’s location, social media accounts, and phone numbers.
For most companies, revenue growth depends on the timely introduction of new goods and services. Product launch email marketing is highly effective at generating buzz and excitement about new products.
To maximize the impact, it’s vital to build an opt-in email list over time. The quality and reach of your product release emails play a significant role in driving new product interest and sales.
And there’s no need to do this manually. Marketing automation tools enable B2B and B2C firms increase sales with professionally designed, hyper-targeted, highly relevant emails.
Flavia Silipo is a skilled business copywriter and marketing solutions researcher with over six years of experience. You can find her on LinkedIn: https://www.linkedin.com/in/flavia-silipo