Guest post by Johan Boles.
As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight.
Thankfully, when done correctly, email marketing is a almost surefire bet. In fact, it’s the top way to get the highest ROI for your marketing dollars. Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. With these kinds of returns, it’s no surprise that email marketing is continually the most effective digital marketing strategy, and outranks SEO, PPC, social media, and content marketing.
Email marketing does much more than make occasional sales. It’s impact spreads to other vital facets of your business. It helps foster customer engagement and company loyalty, solidify brand awareness, and create personalized experiences your subscribers crave.
Not to mention, email marketing is becoming one of the most creative and productive ways to engage with your customers in a highly relevant way. And customers want a customized experience. The more you can personalize your content, make the email experience convenient, and leverage data to deliver better messages, the more in tune with your customers you’ll be.
But, you don’t have to take these claims at face value. Here are 24 data-driven statistics that prove the power of personalization, the true ROI of email marketing, the effect of mobile email marketing, the value of email marketing tools, the ease of automation, and more.