email design Archives - B2B Marketing Blog

Why Your Marketing Emails Go Unread—And How to Fix That

February 25, 2025 by Guest Author 2 Comments

Contributed post.

Hitting “send” doesn’t mean your email will be opened, let alone read. Inbox clutter, generic messaging, and poor timing all contribute to dismal open rates, leaving marketers wondering why their carefully crafted emails never click (so to speak) with the right audience.

Why your marketing emails go unread and how to fix that

Image credit: Microsoft Stock Images

While email marketing remains a powerful tool, standing out in a sea of unread messages requires a strategic approach.

Subject Lines That Fail to Spark Interest

The subject line is the first—and sometimes only—element a recipient sees. If it doesn’t grab attention within seconds, the email message gets ignored. Vague phrases, overused buzzwords, or excessive punctuation can send the wrong signals, making your message look like spam. Personalized subject lines that address pain points or offer immediate value significantly increase the likelihood of an open.
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12 Effective Product Launch Email Ideas for Better Performance

July 28, 2022 by Guest Author

Guest post by Flavia Silipo.

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed.

This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails.

Current and prospective customers subscribe to emails to be among the first to know about new product releases. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails.

To inform prospects of new products, activities, or internal changes, the business should send announcement emails to their subscribers.

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How to Audit your Email Campaigns for Better Results

September 27, 2019 by Tom Pick

Guest post by Emily Johnson.

Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit.

Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings.

What is an Email Marketing Audit?

An email audit is extensive examination of email marketing processes to evaluate their effectiveness. In simple term, it’s an assessment of your email communications to figure out what works for your brand and what doesn’t. It includes looking at workflows, email copy, design, subscribers, and most importantly, performance. It identifies any problems and enables you to remove them quickly.