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Merry Christmas and happy holidays!
Trends in 2020 to Improve Your Healthcare & Hospital Marketing
By David Gutierrez.
Everyone needs healthcare at some point in their life. With that guarantee, healthcare professionals might not see the need to put too much time and effort into their marketing campaigns.
Image credit: Hush Naidoo on Unsplash
If you’re reading this, you’re one of the smart ones who know that’s simply not true. While everyone needs healthcare, consumers have more choices than ever. Do a quick Google search for similar practices to yours, and you’ll see how true that is.
To get ahead, you need to be one of the first options that potential patients come across. Here’s a look at marketing trends that will define 2020, and beyond, within healthcare.
[Read more…]
How To Expand Your B2B Business Into E-Commerce [Infographic]
Guest post by Marty Acks.
Over the last 20 years, virtually every retailer (or at least, every surviving retailer) has realized it has to offer an e-commerce component to have any hope of success. The reason is simple: convenience is king.
Being able to browse through an entire inventory and place an order any time and from practically anywhere has become an entrenched expectation for consumers.
Most B2B vendors initially thought their world was different. Though it’s quickly becoming obvious that’s not the case—business buyers are, after all, just regular consumers who happen to be at work, buying stuff for their companies—many companies in this space are still not taking full advantage of the potential of selling online.
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