Guest post by Erik Emanuelli.
Today, every business is digital, making online marketing essential for reaching your target audience and generating sale leads. According to various studies, between 70% and 90% of all purchase decisions now start with online search.
But in order to be successful with your small business online marketing, you need to implement the right strategies.
Here are ten tips that will help you build and maintain a strong online presence for your small business.
1. Keep Your Website Updated
In the famous words of Oscar Wilde (or possibly Will Rogers, no one is quite sure), “You never get a second chance to make a first impression.” Because your website is so often the first impression for your prospective customers, it has to be effective.