Guest post by Kerry Harrison.
With all the emphasis on digital marketing today, it’s easy to overlook the promotional potential for old-school, printed offline marketing materials. But that would be unwise.
A careful mix of online and print marketing is ideal to get your business in front of the right people. Placing posters in high-traffic areas where corporate professionals will see them, like in airports and on travel routes, can help boost your visibility.
Posters have been a popular format in marketing since the early 19th century, and there are a number of reasons why they have stood the test of time. With that in mind, here are five ways creative posters can help you to grow your business.
Reinforce your marketing efforts
Online and offline marketing tactics need to be integrated to produce optimal maximum results. Poster marketing enables you to create symmetry with other business marketing initiatives so that you are reinforcing your business identity.
From your message to your logo and business colors, creating this consistent message across all forms of marketing ensures your brand gets noticed.
But consistent messaging doesn’t mean you can’t be creative. From QR codes that will take people to your online presence or a booking page for a seminar to unexpected imagery, there are a lot of creative ways that you can draw people to your poster while also painting a stronger brand image.
Posters provide you with immense flexibility
One reason posters have stood the test of time is because they are incredibly flexible. You can utilize posters to impart any sort of message you want, and this message can be interpreted in many different ways.
The sky is the limit when it comes to creativity. Plus, you can use visual content creation tools to add images and graphics that will make your poster pop and stand out.
Using content and fonts wisely can make your poster even more appealing, creating a truly effective message that will resonate with and be memorable to your target audience.
Boost your credibility with a creative poster
Conventional printed materials can still generate powerful trust. People tend to trust printed media. Ads in newspapers and magazines, as well as brochures, flyers, and of course, posters, are all viewed as trusted marketing materials.
Compared to online marketing, a poster provides you with a credible advertising solution. They can more reliable too, as it is sometimes easier to reach your target audience with an eye-catching poster. Adding a QR code combines digital with print and makes your results more measurable.
Yes, digital marketing presents us with the opportunity to target our audience by using focused keywords and localizing our content. However, there are still hurdles in the way of getting your message in front of the right people.
With poster marketing, you don’t need to wait for your marketing efforts to mature in order to reach your relevant audience. You can strategically place your posters so that you get in front of the sort of business people you are trying to reach.
Creative posters are highly visible
A poster that is well-designed and well-made can easily attract attention, meaning you can get your brand and message in front of thousands of people.
You also have many different options to choose from in terms of size and poster accessories. Each option has its own impact and visual appeal, making it easier to find something that is fit for purpose.
With a creative poster, you can ensure your branding is fresh in your audience’s mind. Whether you want to attract people to your store or you have rented poster space in a train station to ignite entrepreneurs’ thoughts while doing their daily commute, this sort of striking marketing will help your brand get noticed.
Reach a large audience without a significant financial outlay
The final reason to consider creative posters in your marketing mix is that they are incredibly affordable. When compared with other marketing options, it is an inexpensive choice, yet one that can yield excellent returns.
Business owners and marketing professionals may worry they will need to hire a graphic designer or spend a lot of money on suitable software, but this is not the case. In fact, many online poster printing services today enable you to design your own marketing material on their websites. They integrate design tools like Canva so that you can easily design your own poster before you complete your order.
Not only are posters cost-effective in terms of their purchase price, but it does not take a lot of money, time, or effort to install them either, making them a suitable choice for any sort of marketing campaign (though you will pay for placement in high-traffic venues).
Plus, you’ll keep getting value from your creative poster long after it’s installed. TV, radio, and banner ads only make an impact for a fleeting moment. However, your poster will stand out for as long as you display it, which enhances the value further.
Final words on using creative posters for your marketing efforts
Clearly, there are many benefits associated with using creative posters to market your business. But to experience all of benefits detailed above, it’s critical to design something striking.
Thinking outside the box and coming up with a unique poster design is essential to optimizing results from this marketing strategy.
You may want to begin by looking into modern poster trends so you can get a better understanding of the sort of designs that are effective right now.
Kerry Harrison is an experienced freelance content writer, with a First Class BA Hons Degree in Multimedia Journalism.