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Seven Skills Every Social Media Manager Needs

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Guest post by Eva Chan.

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert.

Essential skills for social media managers

Image credit: Austin Distel on Unsplash

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success.

Be adaptable and open to change

Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. [Read more…]

How Creative Posters Can Grow Your Business

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Guest post by Kerry Harrison.

With all the emphasis on digital marketing today, it’s easy to overlook the promotional potential for old-school, printed offline marketing materials. But that would be unwise.

How posters can help grow your business

Image credit: Helloprint.co.uk

A careful mix of online and print marketing is ideal to get your business in front of the right people. Placing posters in high-traffic areas where corporate professionals will see them, like in airports and on travel routes, can help boost your visibility.

Posters have been a popular format in marketing since the early 19th century, and there are a number of reasons why they have stood the test of time. With that in mind, here are five ways creative posters can help you to grow your business.
[Read more…]

What’s the Right Social Media Scheduling Tool for Your Business?

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Guest post by Lilach Bullock.

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

Social media scheduling tools - clocksWhat is the right social media scheduling tool for your business?

What are your goals from social media marketing?

Different goals mean different requirements.

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish.

What are you goals from social media marketing?

  • To drive more traffic
  • To boost awareness and engagement
  • To raise your social influence + become an expert in your niche

Based on your goals and overall social media strategy, there are going to be software options that would be better suited to your needs and help you make the most out of your work (and, of course, save you time).

[Read more…]

Free Tools for Startups to Boost Social Media Presence

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Guest post by Nick Rojas.

While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses. Many are bootstrapped, and even if they have seed funding, the pressure is on to meet their target goals as quickly as possible.

Free social media tools for startupsWhen sharing your business content across social media is so conducive to growth and capital is so scarce, it’s important to get as much done for as little as possible. Here are some unique tools to help boost the social media presence of your startup.

Chatfuel – Create Interactive Chatbots That Drive Responses

https://chatfuel.com/

You only get one chance to make a first impression. That idea holds as true on social media as in the real world. It’s impossible to greet each and every visitor or potential customer, especially as a busy startup. That’s why tools like chatbots are so valuable.

[Read more…]

The 24 Best Visual Content Creation Tools

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Revised February 8, 2023
Revised November 2, 2022
Revised September 22, 2021
Revised January 20, 2020
Revised May 12, 2019

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual.

As noted here previously, the current preference for consuming B2B content in text rather than video or other visual forms won’t last. Already, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Visual and video content will become increasing important.”

Top Tools for Creating Visual Content

As with any other format, visual content needs to be compelling, relevant, and of high quality in order to stand out. How can marketers consistently produce a variety of attention-grabbing visual content, repurposing important ideas and information in new ways?

Here are two dozen tools that enable marketers to create a range of effective visual content assets, from memes and quote images to animated GIFs, maps, charts, vector drawings,  and interactive graphics.

[Read more…]

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