Guest post by Samantha Waites.
Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic, and increase sales.
Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts.
There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts. Here are five tips for promoting a technology solution on social media.
1. Know your target audience.
When your goal is to promote a technology solution, truly understanding the concerns and language of your audience will help you create a winning marketing strategy.
For example, if you intend to promote an ID scanner, defining your target audience will help you identify how they describe their problems, how the scanner will help, and any questions regarding your product. It also helps you determine which social media platforms you need, the kind of content to create, and the type of marketing language that appeals to them.
2. Create a social media marketing strategy.
To successfully promote your technology solution on social media, develop a social media marketing plan that resonates with your target audience. This document should outline how often you plan to publish on each social media platform and the types of content to post.
3. Use targeted keywords.
Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines. Using the products, services, target market, industries, and geographic areas you serve, create a list of words and phrases that relate to your business.
Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty. Conduct a Google search using those words to see how often your site shows up on the first page, then refine your list. Return to Google for competitive analysis.
If many of your competitors rank for that keyword, carefully evaluate the effort that will be required to get into the mix. Or choose high-volume but less competitive keyword phrases and optimize your content for those. This will boost your SEO ranking, making it easy for your prospects to find you.
4. Utilize social media targeting.
Every social network has unique demographics, but you’ll find an overlap of your target audience on each. Understanding your demographics will help you tailor an impactful message.
Focused messaging will help you create high-value content on your technology brand while ensuring that it resonates with your audience. Social media targeting determines who sees your posts depending on demographics, location, language, and other criteria.
5. Track and measure your results.
To get the most out of your social media marketing, you should accurately monitor and measure your marketing efforts. Accurately measuring your social media ROI will help you determine if your marketing strategy is working. Identifying key metrics that are essential for your technology brand will help you simplify the tracking process.
Some of the metrics you can monitor include impressions, retweets, mentions on Twitter, comments, mentions, likes on Instagram, reach and engagement on Facebook, and website traffic by source. This will help determine when to make changes, or even drop certain networks altogether.
Social media is a huge marketing channel that helps you reach a wider audience at an affordable cost compared to traditional modes of advertising. Consider using the above strategies to more effectively promote your technology solution on social media.