Guest post by Sean Dudayev.
Many companies don’t have the budget to launch a full-scale digital marketing campaign. Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth.
That’s no easy task, and it requires a lot of sweat equity investment from the team—though not necessarily a lot of spending. Here’s how to use search engine optimization (SEO) and other digital marketing tactics to grow your business without a huge chunk of capital.
The Leanest (and Most Lucrative) Method of All: SEO
When it comes to digital marketing for startups, SEO has the best ROI of all efforts you can possibly engage in. The only thing that comes close is going viral on social media, but that is not nearly as predictable and nowhere near as sustainable or scalable.