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The B2B Marketing Blog

10 Top B2B Content Distribution Strategies That Work

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Guest post by Irina Weber.

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry.

10 top B2B content marketing strategies that work

Image credit: Videodeck .co

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

For B2B businesses, where deals often involve high volumes and value, effective content distribution can make or break a marketing campaign. The key lies in delivering the right content, in the ideal format, through the proper channels.

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Three Reasons We Can’t Disconnect from Social Media

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Guest post by Mary Mathes, Alpha-Diver.

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection.

Why we can't disconnect from social media

Image credit: fauxels on Pexels

There are four core motivations for engaging with social platforms. In short, the reasons people use social media: 1) learn and find information, 2) connect with others and/or tap into recommendations, 3) explore, escape, or 4) brag about accomplishments, possessions, and show off their life.

A scroll through your feed will reveal examples:
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Five Tips for Promoting a Technology Solution On Social Media

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Guest post by Samantha Waites.

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic, and increase sales.

Social media promotion tips

Source: Pixabay

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts.

There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts. Here are five tips for promoting a technology solution on social media.
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How to Avoid Being Banned on Social Networks + What to Do if You Are

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Guest post by Lisa Sicard.

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 billion accounts in just the three months from October to December of 2020, according to Forbes.

How to avoid getting banned on social mediaIt doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel.

You may be shocked when it happens to you. You go on your favorite social media network to learn you can’t log in or see anything. You panic and wonder what the heck happened? How will I connect with my friends today? And how will I do business without my social media network?

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

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James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin, he oversees the B2B marketing of a B2C influencer marketing tool.

What’s more, as host of the long-running All Things Video podcast, he’s an influencer himself. So who better talk to about the similarities and differences between B2C and B2B influencer marketing?

B2C versus B2B influencer marketing with James CreechRecently, James did a founder’s interview here, telling the story of Paladin. We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds.

Here’s the rest of that conversation.

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