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Five Tips for Promoting a Technology Solution On Social Media

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Guest post by Samantha Waites.

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic, and increase sales.

Social media promotion tips

Source: Pixabay

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts.

There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts. Here are five tips for promoting a technology solution on social media.
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How to Avoid Being Banned on Social Networks + What to Do if You Are

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Guest post by Lisa Sicard.

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 billion accounts in just the three months from October to December of 2020, according to Forbes.

How to avoid getting banned on social mediaIt doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel.

You may be shocked when it happens to you. You go on your favorite social media network to learn you can’t log in or see anything. You panic and wonder what the heck happened? How will I connect with my friends today? And how will I do business without my social media network?

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

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James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin, he oversees the B2B marketing of a B2C influencer marketing tool.

What’s more, as host of the long-running All Things Video podcast, he’s an influencer himself. So who better talk to about the similarities and differences between B2C and B2B influencer marketing?

B2C versus B2B influencer marketing with James CreechRecently, James did a founder’s interview here, telling the story of Paladin. We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds.

Here’s the rest of that conversation.

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Five Actionable Tips to Drive More Traffic to Your Website in 2020

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Contributed post by Mathew Jade.

Generating unique and compelling content is important, but it’s not all you need to drive more traffic to your website. Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic.

Use professional SEO to drive more website traffic in 2020Depending upon what part of the world you live in, you can work with professionals like SEO agency services in Singapore, the U.S., or Europe to help get and keep you on track. But don’t hire the first SEO agency you come across, as not all are great.

You will have to do some homework, talk to references, and ask each potential SEO agency the right questions to know what you are getting yourself into. Once you determine which SEO agencies belong on your short list, compare them to find one that offers the best quality and value for your budget.

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The 21 Best Content Curation Tools

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Revised January 22, 2021
Revised May 29, 2019
Revised October 5, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing—half of all marketers still rank “producing enough content” as one of their top five challenges.

Best content curation toolsFortunately, content marketers don’t have to do it all themselves. Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms:

What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort.

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