Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. And today’s buyers rely on five primary sources of information to make decisions.

Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020.

Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers, expands on that research and adds many key new findings.

The B2B Marketer-Buyer Disconnect

Among the most important takeaways from the year-end report were: [Read more…]