Guest post by Dylan Berger.
Weathering your first few years as a B2B startup can be difficult. Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them.
That said, establishing a small-but-loyal customer base isn’t the ultimate goal. Once you’ve reached a comfortable penetration point in your original market, it’s time to scale.
B2B digital ad spending has increased steadily year after year, suggesting a thriving but crowded market. To push past the competition, it will take more than funneling more money into your marketing efforts. Here are five points you should cover to scale your B2B business effectively.