Guest post by Brad Richardson.
Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world.
Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing.
Build Brand Awareness
Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness. Companies are always looking to build up the brand name and image, and sharing informative, useful content in social media networks where your leads, prospects, and customers hang out is excellent for accomplishing that goal.