Revised January 29, 2020
Revised November 20, 2019
Revised December 14, 2018
Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks.
On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images.
Dominated by fashion and food posts, Pinterest is most commonly viewed as more of a B2C platform by marketers. But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies.